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Email : info@ibdconsulting.com.au Call Us : +61 2 800 66697

Our Team

Elad Guberman
Founder and CEO
As the Founder and CEO of IBD Consulting Elad is responsible for the ongoing development of our international operations. With over 15 years experience in financial, business development and marketing related roles he has specialist knowledge regarding the life sciences and agriculture technology sector in Israel and Australia.Prior to the establishment of IBDC, Elad was the Head of Global Business Development and Marketing at DYN Diagnostics the Sole distributor of Roche Diagnostics and other leading medical companies in Israel, Elad has a bachelor’s degree in Psychology and Economics from Ben Gurion University and a Masters in Commercial Law from Bar Ilan University.
Barry Werth
Head of Sales and Marketing
Barry has over 40 years experience in the pharmaceutical industry in Australia and New Zealand. He has had various roles in business development, marketing, and general management with both multinational companies and local companies. He has had experience with prescription products, OTC products, medical devices, complementary products and cosmetic products. Barry is a registered pharmacist with an honours degree in pharmacy and an MBA. He is currently completing a PhD (part-time) at the University of Sydney.
David Zanker
Sales Manager - South Australia
For the last 25 years, David is involved in the Pharmaceutical Industry representing both International and Australian companies, predominantly with OTC products. At IBD Consulting David oversees all of our sales and marketing operation in South Australia and in the Northen Territories.
Conrad Cluer
Customer Success & Marketing
Conrad oversees our Customer Success & Support activities in Australia. Conrad has experience working with genetically modified organisms and in a genotyping laboratory. After gaining his Bachelor of Science in Biochemistry and Finance from the University of Western Australia, Conrad is now completing his Master of Chemical and Biomolecular Engineering at the University of Sydney. He has a keen interest in the biotechnology and pharmaceuticals industries
Suri Susilo
Customer support and Regulatory Specialist
Suri combines her extensive experience in biomedical product development into her role as a customer support and regulatory specialist at IBD consulting. Suri holds a bachelors degree of Biomedical Engineering / Mechanical Engineering at the University of Sydney with first class honours and is currently undertaking a pHD in biomedical product development. With experience in logistics, regulatory strategy and product design optimisation, she is experienced in the growth and evolution of a variety of biomedical products and its holistic business infrastructure.
Ricardo Schleifer
Business Development & Medical Fields Specialist
As a Senior Marketing Manager Ricardo brings more than 30 years' experience in introducing innovative medical & electronic products into new and existing markets, worldwide. Skilled in end-to-end product portfolio management, developing and implementing marketing strategies and global commercialization processes. Consistently succeed in promoting new products into value propositions in small & large companies. Ricardo has experience in a long list of Medical products and leading technologies as well as cleantech. Multilingual (Spanish, Hebrew, English, Italian) with extensive international and cross-cultural experience. Ricardo holds a B.Sc. in Mechanical Engineering from the Technion in Haifa and a Masters in Bio-Medical Engineering from the Tel-Aviv University (both cum-laude).
Carol D. UPTON
Healthcare and Medical Fields Specialist
Carol combines a strong medical and pharmacy background with more than 25 years of marketing and commercialisation experience in the USA and Australia. She spent 15 years in the medical devices industry in Silicon Valley, was involved in a NASDAQ IPO, and was President of the US Medical Marketing Association. Her US market strategy helped justify $AU 42M in grant funding for the Australian Bionic Eye Project. Since returning to Australia, Carol has contributed to the evolution of the Australian innovation ecosystem by advising companies, Government, CSIRO & Universities on the convergence of devices, diagnostics, technology, pharma and health information. Carol is a registered pharmacist and has an MBA from the University of California, Berkeley.
Elad Shultz
Elad is our Chief Technology Officer with diverse technology background encompassing various sectors of the industry. Over 18 years of experience creating product strategies and following through to deliver high quality products and services to international Tier 1 customers and supporting millions of users. Working for the entire range from large enterprises to small start-ups, technology vendors and consultancies to large broadcasters and Telco’s across multiple industries has given Elad a comprehensive understanding of the industry’s landscape and business strategies for sourcing and implementing new technology. Elad worked in the Digital space on mobile apps and full stack web development, web apps, devices, APIs, Infrastructure, cloud solutions, video, IPTV, CMS, Programmatic Ad Exchange. Virtualization and cloud agnostic. Communication protocols on all levels, firmware and hardware.
Lara Guberman
Marketing and Content Specialist
Lara is a marketing and content specialist who provides key support in shaping IBD Consulting's online presence. Before joining IBD Consulting, Lara was working as a resource development manager with various not-for-profit organisations in Israel. Lara has a Bachelor of Arts degree with an honours degree in Psychology and is currently undertaking her Masters of Clinical Psychology at Macquarie University.