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Email : info@ibdconsulting.com.au Call Us : +61 2 800 66697

Israel’s New-Media Sector – Great Business Opportunaity!

Israel’s New-Media Sector

Vital player in a digital world

Israeli new media companies, bolstered by a digitally-saturated, media-savvy local culture of early adopters, create unique solutions sought-after by media outlets, operators and content providers for their novelty and utility, and for their ability to increase revenues while enabling a rich user experience.

No pixel left behind

Israel has more than 1000 new media companies whose offerings span the range of new media possibilities. They are active in Internet applications and services, e-commerce and marketing, online advertising, entertainment and video, search and social networks. They are also dynamic players in broadcast, digital & cable TV, IPTV and satellite services, strong in content creation, delivery and management, and have a potent presence in gaming and new interface solutions within the CE realm.

The sector has developed rapidly over the last few years. While some companies, such as Adsmarket, Answers.com, ICQ, Incredimail, NDS, Orca, Conduit and Pilat Media are large, most are smaller, with more than 600 classified as start-ups. They are characterized by innovation and entrepreneurship, with low production costs aiding competitiveness, and a willingness to adapt solutions to customer requirements.

Many multinational new media companies maintain R&D facilities in Israel. These include AOL, eBay, Google, Harmonic, Open TV, PayPal, Yahoo and Ybrant. Other technology giants with a strong local presence include Apple, Cisco, Ericsson, HP, Intel, IBM, Microsoft, Motorola and Nokia-Siemens.

It’s a breakthrough country

Many of today’s commonplace digital technologies were developed or pioneered in Israel.

  • Intel Centrino and Pentium 4 microprocessors
  • NDS conditional access and DRM systems
  • USB flash drives invented by M-Systems
  • VoIP invented by founders of VocalTec
  • AOL Instant Messenger developed by ICQ
  • Alvarion pioneered WiFi and WiMax
  • Voicemail invented by Comverse

Because of the small local market, many of Israel’s most innovative companies seek strategic partners or outright purchase of their technologies by foreign companies better able to exploit global economies of scale. In recent years, the gifts project was acquired by ebay, Snaptu was acquired by Facebook and Bitband was acquired by Motorola.

For more information about business opportunities with leading Israeli New Media companies please contact us

IBD Consulting provides complete business development services for leading-edge companies wishing to enter new and emerging markets. From initial consultation and market appraisals, to establishing your solution in your target market, we can assist your company in achieving its international business development goals. At IBD Consulting we choose to work with companies using innovative technologies in the medical, agri and hi-tech sectors, with a focus on companies coming from and seeking entry into the Israeli, Australian and New Zealand markets.

Source – www.israelmediainnovations.com

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