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- Customer contacts – allowing you to acquire many new customers and their vital information at one time, as well as maintaining and renewing relationships with existing clients
- Networks –allowing you to network with all the relevant market participants
- Sales promotion – allowing you to present your product through live presentations and demonstrations to a relevant customer base is often the most effective way of generating new sales. Each demonstration can be immediately followed up by question and answer sessions with your audience helping you accelerate the sales process
- Exposure & Brand Identity – allowing you to position your company and product relative to the market and your competitors, as well as receiving media attention which can heighten your company’s profile beyond the event’s attendees
Additionally, participating in exhibitions, conventions and trade fairs can provide you with useful information to help you understand and grow your business. Each event provides and opportunity to gain feedback from your clients, giving you real-time insight into market expectations. You are able to accurately assess your own market potential as well as that of your competitors, while staying abreast of product advances and new technologies. Finally events such as these are a brilliant opportunity to establish new alliances and joint ventures, which in turn could expand your company’s reach to otherwise uncharted markets.